Your business has outgrown its branding
So let's fix that! I help growing businesses replace inconsistent, DIY branding with a cohesive visual identity system they can implement with confidence.
You've built something real.
Your business is growing, your clients trust you and the work speaks for itself.
But your branding doesn't. You can't quite put your finger on it, but something feels off and you find yourself avoiding sharing your website because it just doesn't reflect the business you've actually built.
I'm a brand designer who teaches you how to use what you've paid for.
I came to brand design by an unusual route. Eighteen years in a secondary school classroom taught me something that most designers never think about: there is no point in building something brilliant if you do not understand how to use it.
That is the problem I kept seeing in branding. Businesses invest in a new identity, receive a folder full of files and then have no idea how to actually apply it. So the brand ends up inconsistent, underused or quietly abandoned.
I build brand identities as structured systems, not just beautiful visuals. But what really sets my work apart is what happens after the design is done. Every project includes implementation walkthroughs, clear guidelines, and a structured support window so you are not left guessing. And If I am honest, that is the part I find most satisfying. The moment a client looks at their new brand system and thinks, "I actually know how to use this."
Here's how it works
Discovery Call
Discovery Call
A chance for us to chat about your business, where your brand is now, and what you are hoping to achieve. No pressure or commitment, just an honest conversation about whether working together makes sense.
Audit & Workshop
Audit & Workshop
I take a look at where your brand currently sits, what is working and what it needs to support your next stage of growth. Then we come together for a workshop call to dig into your vision and start shaping the direction.
Strategy & Direction
Strategy & Direction
This is where the thinking happens. I will dig into your positioning, your audience, and your competitors, as well as exploring your brand personality - then present two creative directions for us to agree on together.
Design & Refinement
Design & Refinement
I design one concept based on everything we've built so far and walk you through the reasoning behind every decision. Then we refine it together until it feels right. Each package includes 2 rounds of revisions.
Rollout & Support
Rollout & Support
You receive your full brand system with a recorded walkthrough showing you how to use it. Plus there's a support window where you can ask questions and build confidence when you first start using your brand.
Two ways to work with me
Every business is at a different stage. That is why I offer two structured packages, each designed around where your brand is now and where you need it to go.
Brand Refresh and Refine
For businesses that like their current brand but need it tightened up.
Your identity has a solid foundation, but it lacks cohesion. Things feel inconsistent across platforms, and your visuals are not quite matching the level your business is operating at. This package strengthens and systemises what you already have.
Brand audit & workshop call- Light refinement of visual assets
- Brand strategy research & creative direction
- Mini brand guidelines document
- Logo refinement (where appropriate)
- Recorded walkthrough
- Strengthening of typography & colour system
- 60-day rollout support window
Rebrand and Level Up
For businesses whose brand no longer reflects what they've built.
You might be working with DIY branding from the early days, or an identity that simply has not kept pace with where you are heading. If you are preparing to raise your prices or reposition, this package builds you a brand from the ground up to match.
- Brand audit & workshop call
- Custom visual asset system
- Brand strategy research & creative direction
- Expanded brand guidelines document
- Fully custom responsive logo suite
- Recorded walkthrough
- Typography & colour system
- 90-day rollout support window
Kind words from brilliant clients
Very Craftea
I have never had such comprehensive documents from a designer before. From the quotation to the brand presentation, to the touchpoints and then the handover, all of it was clear and concise. It was a massive undertaking but it felt like a very easy process and I now have a brand I am proud of that speaks to me and my customers.
Balanced Accounts
Emma took the time to understand not just what we do, but how we want our clients to feel when they interact with our brand. She addressed all our pain points with her expertise, creating a bright, playful colour palette, a unique logo set and personalised characters that make our brand approachable while staying professional.
Sweets & Treats
Working with Emma was an absolute dream from start to finish. She instantly understood the nostalgic, playful feel we wanted and turned it into a brand identity that feels fun, unique and totally us. We are beyond happy with the final result and cannot wait to roll it out across everything.
Fotofetti
Upon our initial consultation, Emma cut through all the noise to really understand what I was trying to achieve without me even knowing what I wanted! An absolute genius! And when she delivered the new brand, it quite literally brought me to tears (and this is coming from a person who has never really liked many designers' work!). It was everything I could have asked for and so, so much more.
Brigid Mansfield
A massive thanks to Emma who completely nailed the creative execution. She was professional, strategic, and a dream to work with. Highly recommend her to anyone levelling up their brand presence!
The Hive
Working with Emma was easy. She jumped on board immediately when I presented my vision and reciprocated my passion for the story being told. She understood the purpose behind the ideas and collaborated with empathy and patience until the result was refined into what I was looking for. She was very receptive to feedback and worked with me to support my unique needs, including timezone coordination. The process was seamless!
CheerfulNest
Brilliant experience! Emma really understood my company's mission and brand from day one and gave me great confidence in commissioning my initial company branding project! The outcome blew me away and made me feel emotionally connected to my brand.
Outlined
I would recommend Emma to absolutely anyone who needs branding done. The way she translated my random thoughts into something so polished, intentional and "me" is honestly wild. Her talent and creativity are next level, and her patience with my "I don't actually know what I want, but I'll know it when I see it" voice is honestly award-worthy!
Farm Life Creamery
I loved working with Emma! She was able to take the assets we already have and strengthened our brand by offering a background pattern, secondary logos - exactly what we needed!
Carol Jamieson
I love my new branding as it has helped me feel more confident about putting my business out there. I just want to say thank you for making the whole process such a great experience.
A snapshot of my work
View the Full Portfolio
Here's the part many designers skip. And it's exactly why so many rebrands lose their impact within a few months of launching...
Most studios hand over beautiful files and move on. I, on the other hand, will be hanging around until you know exactly how to use what you've invested in. Every project includes a recorded walkthrough, guidelines built to actually be used and a support window so you can ask questions and build confidence using your brand independently.
Let's have a little chat...
If you have read this far, something is probably resonating. That is a good sign!
The best place to start is a discovery call. It is a relaxed conversation where I learn about your business, where you are heading, and what your brand needs to support that growth. There is no pressure to commit at this stage — it's just an honest chat about whether working together makes sense.
Fill in the form and I will be in touch to arrange a time.