Balanced Accounts.
Industry: Finance Type: Brand Identity Year: 2023
On equal terms with your finances.
Balanced Accounts is a London-based accountancy firm on a mission to make finance feel approachable, empowering and stress-free.
With no previous branding in place, the goal was to create a visual identity that feels both professional and playful, reflecting the firm’s friendly, down-to-earth approach while still showcasing its expertise. The new brand strikes the perfect balance between fun and trust, helping to break down common barriers around business finance.
From the Founder.
"Emma took the time to understand not just what we do, but how we want our clients to feel when they interact with our brand. She addressed all our pain points with her expertise, creating a bright, playful colour palette, a unique logo set and personalised characters that make our brand approachable while staying professional."