Farm Life Creamery is a family-run creamery in Ethan, South Dakota, producing small-batch cheese, minimally processed bottled milk, and premium ice cream from their own Holstein herd. With a strong presence in the local community, the opportunity arose to open a new dairy parlour in town, Farm Life Fresh, using produce from the creamery itself.

The aim was to elevate the creamery’s branding while introducing Farm Life Fresh as a distinct but connected name, helping the two feel like separate entities yet part of the same family. The new identity is designed to feel timeless and nostalgic, drawing inspiration from old-fashioned dairy parlours while celebrating the values of authenticity, craftsmanship, and community.