Sweets and Treats.
Industry: Food Retail Type: Brand Identity Year: 2025
Brews. Bakes. Bonbons.
Sweets and Treats is a family-run confectionery store set to open in Folkestone for the summer season of 2025. With a wide range of sweets, pick and mix, and comforting teas and coffees, the store is designed to capture the magic of a traditional seaside sweet shop.
This project focused on building a nostalgic yet playful brand identity that evokes the charm of retro confectionery stores while appealing to modern audiences. Using a palette of pinks, creams and black, alongside a friendly mascot and soft serif typography, the branding creates a fun, inviting atmosphere that blends heritage with family-friendly delight.
From the Founder.
"Working with Emma was an absolute dream from start to finish. She instantly understood the nostalgic, playful feel we wanted for Sweets and Treats and turned it into a brand identity that feels fun, unique and totally us. We’re beyond happy with the final result and can’t wait to roll it out across everything!"