Very Craftea.
Industry: Drinks Retail Type: Brand Refresh Year: 2023
Tea without the baggage.
Very Craftea is a bold, inclusive tea brand that began in 2017, blending craft kits and loose leaf teas to create moments of comfort and connection. Now fully focused on tea, the brand offers a vibrant range enjoyed by customers and select retailers alike.
This project reimagined their identity to better reflect their playful, millennial-friendly vibe—disrupting a traditionally refined market with a fresh, approachable feel. The new branding champions inclusivity and accessibility while staying true to the original mission: helping everyone feel comforted and included, one cup at a time.
From the Founder.
"I have never had such comprehensive documents from a designer before! From the quotation to the brand presentation, to the touchpoints and then the handover - all of it was clear and concise. It was a massive undertaking but it felt like a very easy process and I now have a brand I am proud of that speaks to me and my customers and I truly believe it will take me to the next level with my business!"